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一、当前经销商的处境经销商是企业产品流向市场并达成与最终消费者交易的桥梁,无论是发达国家还是中国本土,经销商以其独特的区域专业网络的分销能力和资金实力,成为企业不得不与之合作的渠道伙伴,也是企业产品进入市场一个难以跨越的门槛。但综合市场形势以及厂商合作历程,我们发现,当前的经销商正面临着很多的市场考验。
First, the current situation of the dealer Dealers are the flow of products to the market and reach a bridge with the ultimate consumer transactions, both developed and the Chinese mainland, the dealer with its unique regional network of professional distributors and financial strength to become enterprises Have to cooperate with the channel partners, but also the enterprise product to enter the market an insurmountable threshold. However, based on the market situation and the cooperation between manufacturers, we found that the current dealers are facing a lot of market tests.