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工程机械行业是我国国民经济的重要组成部分,为我国的基础设施建设做出了重大的贡献。但是近年来,随着国家的相关政策的出台,工程机械行业的发展面临着一些挑战,发展受到限制。在内忧外患的背景下,我国工程机械行业很多企业实施走出去的发展战略,寻求企业的发展,希望拓展海外市场。工程机械行业需要大量的资金,在资金筹集过程中,融资模式的选择至关重要。鉴于上述背景,本文采用案例研究法,以中联重科为研究对象,重点介绍了中联重科的融资模式及其特点,并指出了其中的优缺点。
Construction machinery industry is an important part of our national economy and made a significant contribution to China’s infrastructure construction. However, in recent years, with the introduction of relevant national policies, the construction machinery industry faces some challenges and its development is limited. In the context of internal and external problems, many enterprises in the construction machinery industry in our country implement the development strategy of going out and seek the development of enterprises in the hope of expanding overseas markets. Construction machinery industry needs a lot of money, in the process of fund-raising, the choice of financing model is crucial. In view of the above background, this article uses the case study method, with Zoomlion as the research object, focuses on the Zoomlion financing model and its characteristics, and points out the advantages and disadvantages.