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自 90年代以来 ,关系营销已崭露头角 ,一显身手。人们已经意识到商家与客户间的关系已发生了本质的变化 ,正从以交易为中心转向以关系为中心。传统的质量观念也正让位于新的质量观念 ,不再以“符合规格标准”为准绳 ,而是强调“面向客户的质量水平”。个性化的呼声也越来越高 ,顾客都希望得到企业认可 ,被企业认识。商家与顾客间体现出一种“双赢”哲学 ,企业要持续长久获利 ,就必须营造企业自己的忠诚顾客。
Relationship marketing has come to the forefront of the 90’s and is on the show. People have realized that the relationship between businesses and customers has undergone an essential change, from the transaction-oriented to the relationship-centered. The traditional concept of quality is also giving way to new quality concepts. Instead of “conforming to specification standards”, we emphasize “customer-oriented quality standards.” The voice of personalization is also getting higher and higher, customers want to be recognized by the business, be recognized by the business. Businesses and customers reflect a “win-win” philosophy, companies need long-term profit, you must create their own loyal customers.