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通过分析转型时期下我国报业的发展状况,探索我国报业发展存在的问题和不足;采用统计分析的方法探讨我国报业发行量变化趋势以及对报业实际发行量与预期发行量进行对比,然后针对报业发行中存在的问题提出提升报业发行量相对的策略和建议,最后进行总结并对我国报业发行的未来进行展望。
By analyzing the development of China’s newspaper industry during the transitional period, this paper explores the problems and shortcomings in the development of China’s newspaper industry. By means of statistical analysis, this paper discusses the trend of the newspaper circulation in our country and compares the actual circulation with the expected circulation, Then, according to the existing problems in newspaper distribution, this paper puts forward some relative strategies and suggestions to improve newspaper circulation. Finally, it summarizes and looks forward to the future of newspaper distribution in our country.