中国已经跨入概念消费时代。没有哪一个时期,消费者像这样沉醉于“奢侈”、“贵族”的口号,也没有哪一个时期,广告人像这样热衷于营销虚幻的概念。“不论营销人的本领有多大,不论广告人叫嚷得多卖力,他们没有能力让消费者如此沉醉于概念之舞。拨动“概念消费”之弦的是消费者本? China has stepped into the era of concept consumption. No one period, consumers like this indulge in the ”luxury“, ”nobles“ slogan, there is no period of time, ads like so keen on marketing the illusion of concept. ”Regardless of how much marketing people have the skills, whether advertisers shout a lot harder, they do not have the ability to make consumers so indulge in the concept of dance.“ Dialogue concept consumption ”is the string of consumers?