“钓鱼报道”是隐性采访的一种方法,因其方便揭露黑幕而受到一些新闻媒体的欢迎,同时也引发了业界对于这种采访方式的关注。本文从新闻理论出发,分析这类报道出现的问题,探讨新闻记者的职业道德和媒介素养。 “Fishing Report” is a method of implicit interview, which is welcomed by some news media because of its convenience to expose the shady scenes. At the same time, it also arouses the concern of the industry about such interview ways. Based on news theory, this article analyzes the problems that appear in these reports and probes into journalists’ professional ethics and media literacy.