服装市场这块蛋糕,抢夺者越来越拥挤以至发展到了见缝插针的阶段,中国服装品牌企业的利润空间也像在美猴王身上压了五指山,上压下挤翻不了身。随着价格营销战的成效渐弱,未来能够支撑品牌生存的理由只有一个——那就是价值。每个品牌该如何释放出价值,是关乎生存发展的核心。品牌所做出的成功价值营销,在受众中引发的效应如同娱乐明星之于八卦人群,津津乐道的同时还迷了眼、丢了心。在这一点上,Kappa无疑拥有无与伦比的潜质。 Clothing market, the piece of cake, grab more and more crowded to the point where the development of the gap, the profit margins of Chinese apparel brands also like the body of the Monkey King pressure Wuzhishan, the pressure can not squeeze crowded body. As the effectiveness of the price war fade, there is only one reason to support the brand's future survival - that is, value. How to release each brand value is related to the core of survival and development. The success of brand value marketing, the audience triggered the effect of entertainment stars as gossip crowd, relish while also lost their eyes, lost his heart. At this point, Kappa undoubtedly has unparalleled potential.