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小型终端的特点是规模小但星罗棋布,非常适合中小型企业及创业企业的渠道建设,能够避开市场竞争的火力集中点,实现农村包围城市。忽视小型终端绝对是重大的营销战略失误。当蒋介石占领了全国城市地盘的时候,毛泽东的农村地盘渐渐把城市变成孤岛;当小米的线上市场饱和的时候,也不得不开拓线下渠道;当大家都把枪杆子指向互联网江湖的时候,某些做线下渠道赚得比电商多得多;当大家都把枪杆子指向大卖场终端的时候,能赚钱的却是小型终端。
Small terminals are characterized by small but dotted lines, ideal for small and medium-sized enterprises and start-ups channel construction, to avoid the fire concentration point of market competition, rural areas around the city. Ignoring the small terminal is definitely a major marketing strategy mistake. When Chiang Kai-shek seized the country’s urban sites, Mao’s rural sites gradually turned the city into an island. When Xiaomi’s online market was saturated, he also had to open up offline channels. When everyone pointed his gun at Internet sites , Some make offline channels to earn much more than electricity providers; when we point the gun to the terminal when the terminal can make money is a small terminal.