商业环境的变化越来越迅速,零售企业面对的问题是如何变化以适应这种外部变化来生产和发展。企业如何根据顾客需求来创造价值,并与顾客建立令其满意的关系,如何最大限度的吸引新客户并留住当前客户,是每一个公司决策者都必须思考的问题和重大的挑战。因此如何做好客户价值管理显得十分重要,具体步骤如下: The business environment changes more rapidly and the problems that retail companies face are changing to adapt to this external change to produce and grow. How companies create value according to customer needs and establish satisfactory relationships with customers and how to attract new customers and retain current customers to the maximum is a question and a major challenge that every corporate decision maker must think about. So how to do a good job of customer value management is very important, the specific steps are as follows: