随着信息技术飞跃性的进步,各项信息化产品层出不穷,尤其是智能移动设备,其在短时间内迅速推广、普及。在智能终端中,微信作为提供即时通讯服务的免费应用程序,也在短时间内成为社会媒体交流的主要程序。由于微信拥有庞大的用户资源,吸引了大量的商家建立以微信平台为基础的移动电子商务,使其具有用户群广、沟通快速便捷等优势。本文将简单介绍微信平台,并阐述微信平台下建设移动电子商务的优势及发展。 With the rapid progress of information technology, various information products emerge in an endless stream, especially intelligent mobile devices, which are rapidly popularized and popularized in a short period of time. In smart terminals, WeChat, as a free application that provides instant messaging service, has also become a major program for social media communication within a short period of time. Due to its huge user resources, WeChat attracts a large number of merchants to establish a mobile e-commerce platform based on the WeChat platform, which has the advantages of wide user base and quick and convenient communication. This article will briefly introduce WeChat platform and explain the advantages and development of building mobile e-commerce under WeChat platform.