企业形象塑造是一个全面的系统工程,可分为两大层次,即:内求团结,外求发展。也就是说要在企业内部和外部采取积极主动的公关策略,树立起独特的自身形象,为企业的和谐发展创造优质环境。 Corporate image building is a comprehensive system engineering can be divided into two levels, namely: seeking unity within the country, seeking development. In other words, we must adopt a proactive public relations strategy within and outside the enterprise to establish a unique image of itself and create a quality environment for the harmonious development of enterprises.