一世界杯足球赛的商业化进程世界杯足球赛商业化是近十多年的事。1970年在墨西哥举作第九届世界杯赛,组委会第一次允许广告商在赛场作告广时,竟无人愿意出钱认购放置广告牌的地皮费。四年后,第十届世界杯赛在联邦德国 The commercialization of a World Cup football game The commercialization of the World Cup is a matter of more than a decade. In 1970, Mexico held for the Ninth World Cup, the Organizing Committee for the first time allowed advertisers in the game to sue Canton, no one is willing to pay money to subscribe to place the billboard land fee. Four years later, the Tenth World Cup in the Federal Republic of Germany