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国内的化妆品市场经过20余年的发展,已经是群雄纷争,品牌割据。市场竞争的加剧,更使得各类概念层出不穷。也使得消费者面对琳琅满目的品牌而不知所措。更有一些小众群体,却无法在种类繁多的产品中,找到真正适合自己的,这就为小众品牌提供了一个市场机会。一、形势在化妆品领域,概念就意味着利润(五花八门的离奇故事,神奇的各种概念),组成多种多样的产品类型,其中的差别多大也无人知晓,各种概念的品牌运营者精通的是把他们的
After more than 20 years of development in the domestic cosmetics market, it is already a fierce competition and brand separatism. Increasing market competition, but also makes an endless stream of various concepts. Also makes consumers face an array of brands and overwhelmed. Some niche groups, but can not find a real fit in a wide range of products, which provides niche brands a market opportunity. First, the situation In the field of cosmetics, the concept of profit means that (a variety of bizarre stories, all kinds of magical concepts), composed of a wide range of product types, the difference between how much no one knows, brand managers of various concepts proficient Is to put them