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爱达模式是营销活动中应用较为广泛的一种推销实践模式,爱达(AIDA)是注意、兴趣、欲望及行动四个词汇的英文首字母的缩写。“爱达”模式认为,顾客接受推销的心理活动过程具有明显的阶段性,即引起注意、产生兴趣、形成欲望、采取行动。因而,我们的推销过程也必须要从顾客心理活动角度出
Ai Da model is a marketing practice more widely used in marketing practices, Ai Da (AIDA) is attention, interest, desire and action four words acronym in English. “Love ” model that the process of psychological acceptance of customers to promote the marketing process has obvious stage, that is, attract attention, generate interest, the formation of desire, take action. Therefore, our marketing process must also be from the perspective of customer psychology