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与情感营销不同,情调营销是情感加个性的营销。本文首先介绍了“ONE卡拉”案例的背景资料;随后,本文从情调营销视角对“ONE卡拉”案例进行了详细解读。
Different from emotional marketing, emotional marketing is emotional plus personalized marketing. This article first introduces the background information of the case of “One Kara”; then, this article explains the case of “ONE Kara” from the perspective of the sentiment marketing.