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作为永定区文化旅游龙头,拥有湘西第一神山美誉,被誉为最美原始空中花园的天门山国家森林公园,自2005年9月开园以来,短短的十年时间,旅游人数、旅游收入成倍增长,比肩第一个国家森林公园——张家界国家森林公园,取得了巨大经济社会效益,为自然景观旅游产业发展提供可复制的成功典范。本文运用产业经济学中PEST宏观分析模式,从不同层面分析了张家界天门山景区发展嬗变的历程以及经营管理、市场营销模式,探寻景区做大做强可持续发展之路。
Yongding District, as the leading cultural and tourism, has the reputation of the first mountain in western Hunan, known as the most beautiful original Sky Garden Tianmenshan National Forest Park since its opening in September 2005, a short span of 10 years, the number of tourists, tourism income doubled Growth, shoulder to shoulder with the first national forest park - Zhangjiajie National Forest Park, has made tremendous economic and social benefits for the development of natural landscape tourism industry to provide a replicable example of success. Based on PEST macroeconomic analysis model in industrial economics, this paper analyzes the evolution of Zhangjiajie Tianmen Mountain Scenic Area as well as its management and marketing mode from different aspects, and explores the way of bigger, stronger and sustainable development of scenic spots.