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新媒体刚刚发展时,传统媒体大多是以看客的心态,稀稀落落地喊了嗓子“狼来了”后,就该干嘛干嘛去了。然而,从2012年开始,传统媒体广告收入开始下滑。新媒体则凭借自身优势开始跑马圈地:微博、微信、网络综艺、互联网视频、自制影视剧、直播平台等利器很快便被运用娴熟,现如今,各路新贵都已经有了自己的忠实受众,并开始呼风唤雨。此消彼长,传统媒体的大好江山正一步步被新媒体吞噬。
When new media was just developed, most of the traditional media were based on the spectator’s attitude, spattering their voices and wolves, and why did they go? However, traditional media advertising revenue began to decline from 2012 onwards. The new media, by virtue of its own advantages, are beginning to stitch their fortunes: microblogging, WeChat, online variety, Internet video, home-made movie and TV dramas, live broadcast platforms and other tools are quickly being used skillfully. Nowadays, all kinds of upstart have their own loyalty Audience, and begin to do anything they want The shift, the great traditional media is gradually engulfed by the new media.