【摘 要】
：
国内收视市场竞争激烈的现实,迫使一些电视频道开始考虑差别化的竞争策略,策略之一是尝试着力提高非黄金时段的市场份额。在这样的背景之下,早间节目市场渐渐地被部分频道所
【机 构】
：
天津电视台经济生活频道,天津电视台经济生活频道 副总监,栏目主编
论文部分内容阅读
国内收视市场竞争激烈的现实,迫使一些电视频道开始考虑差别化的竞争策略,策略之一是尝试着力提高非黄金时段的市场份额。在这样的背景之下,早间节目市场渐渐地被部分频道所重视。
The reality of the fierce competition in the domestic viewing market has forced some television channels to start thinking about differentiated competitive strategies. One of the strategies is to try hard to increase market share during non-prime time. In this context, the morning show market gradually by some channels attention.
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