分析了新常态背景下中国教辅期刊的发展现状,从品牌建设角度指出教辅期刊社要走出低谷,必须适应新常态、转变办刊观念、培养新型人才、找准发展方向、不断维护和开拓市场、加快转变发展战略和模式,充分利用已有的资源优势,打造品牌,抢占市场,探索适合自身发展的融合之路。 The paper analyzes the status quo of Chinese supplementary teaching and learning journals under the new normal background. It points out from the point of view of brand building that supplementary journals must go beyond the trough. They must adapt to the new normal, change the concept of running journals, cultivate new talents, identify the development direction, maintain and develop Market, speed up the transformation of development strategies and models, make full use of existing resource advantages, build brands, seize the market and explore ways of integration suitable for their own development.