企业感性营销策略是企业针对市场感性消费现象,为满足消费者感性消费活动而设计、确定并实施的一整套市场营销方案。其制定的目的是通过引起消费者的购买注意力,刺激消费者的购买冲动,实现消费者的购买行为,从而满足消费者的消费欲望。其制定的实质是企业各种资源整合与互动的 The perceptual marketing strategy of enterprises is a set of marketing solutions designed, confirmed and implemented by enterprises for perceptual consumption in the market to meet consumer perceptual consumption. The purpose of its formulation is to stimulate consumers 'purchase desire by stimulating consumers' purchase attention, and stimulating the purchase impulse of consumers so as to satisfy consumer's desire to consume. The essence of its formulation is the integration and interaction of various resources in the enterprise