;随着国民经济的增长,人们收入水平的提高,人们对住宅的需求量增加的同时,对住宅质量也提出了更高要求。绿色住宅逐渐成为人们关注的热点,也是目前房地产业关注的焦点,本文运用SWOT分析法,分别从山西省绿色住宅发展的优势、劣势,机会和威胁四个方面具体分析,并通过研究得出一些推广策略。 ; With the growth of the national economy, people’s income levels increase, people’s demand for housing increases, while the quality of residential buildings also put forward higher requirements. Green residential gradually become the focus of attention, but also the focus of the real estate industry. This paper analyzes the advantages, disadvantages, opportunities and threats of the green residential development in Shanxi Province by using SWOT analysis, and through the study, draw some conclusions Promotion strategy.