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旅游目的地的形象是吸引游客的关键因素,形象的推动效应对旅游目的地的发展起着至关重要的作用。在目的形象研究中,形象是由哪些要素构成的,目的地形象在游客决策中有何作用是十分值得研究的课题。
The image of tourist destination is a key factor to attract tourists. The promotion effect of image plays a crucial role in the development of tourist destination. In the study of the target image, which elements form the image, what is the role of the destination image in the decision-making of tourists is very worthy of study.