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去年10月,红豆集团针织公司的一位信息员传来信息,国际上有一种颇为流行的高档T恤面料,质地独特,颜色新潮,精处理的棉加上深加工的“丝”。挺括又柔软。由于没有具体的资料,公司马上通过因特网收集这方面的信息和资料,很快研制了18个品种,在请“土”、“洋”专家认真进行市场论证的基础上,最后确定出新产品。今夏,红豆 T 恤一炮打响,走红市场,仅此一项,就赢利500万元。而这条信息的采用仅花了5万元。公司经理感慨地说:“有效信息真的比资金还重要”。这位经理有感而发的话确实是说到了点子上。在如今激烈的市场竞争中,信息已经成为企业能否取胜的关键因素。日本著名经济学家井上猛曾经说过:“企业的生命在决策,而决策的前提是信息。信息是决定日本经济浮沉的关键,是企业的灵魂”。正因为如此,成功的企业无不十分重视收集、
In October last year, an information worker from Red Bean Group Knitting Co., Ltd. came to the information. There is a very popular high-end T-shirt fabric in the world. The texture is unique, the color is trendy, and the finely processed cotton is combined with deep-processed “silk”. Stiff and soft. As there is no specific information, the company immediately collected information and information on this matter through the Internet, and quickly developed 18 varieties. After inviting the experts of “earth,” and “yangyang” to seriously carry out market demonstration, the company finally decided New product. This summer, the Red Bean T-shirt hit the market and became popular. With only this one, it earned a profit of 5 million yuan. The use of this information only spent 50,000 yuan. The company manager said with emotion: “The effective information is really more important than the capital.” The manager’s sentiments were indeed on the point. In today’s fierce market competition, information has become a key factor for companies to win. Japanese well-known economist Inoue Meng once said: “The life of an enterprise is in decision-making, and the premise of decision-making is information. Information is the key to determining Japan’s economic ups and down, and it is the soul of the enterprise.” Because of this, successful companies all attach great importance to the collection,