“创意”一词开始主要用于广告业,后来扩展到MTV设计和服装设计中。所谓“创意”就是前所未闻和未视的、能充分反映并满足人们某种物质的或情感的需要的意念或构想。最基本的要求是,求新、求奇、求异。它必须具有独创性、艺术性和可操作性。我认为小学英语教学也需要提倡独特的构思和见解,需要讲究教学艺术,需要处处重视创意。我们应当紧扣教 “Creative ” began to be used mainly in the advertising industry, and later expanded to MTV design and fashion design. The so-called “idea” is an idea or idea that has never been heard before and can fully reflect and satisfy people’s material or emotional needs. The most basic requirement is innovation, novelty and difference. It must be original, artistic and workable. I think primary school English teaching also needs to promote unique ideas and ideas. It needs to pay attention to the art of teaching and needs to attach importance to creativity everywhere. We should keep teaching