告诉我,什么是你眼中的平面广告?是明星摆几个POSE加上闪光灯下公式化的微笑?还是设计师熬夜在灯下做出来一个个绚丽无比同时也空洞无比的画面?抑或是一句句所谓“平民化”的上个世纪的标语集锦?如果这就是平面广告在你心中留下的印象,那我可以很负责的告诉你,你的眼睛已经被误导了!二维平面上难道就只能包容那些呆板、枯燥、乏味的内容么?不!无数广告设计者之所以投身于这个行业,正是因为他们坚信在设计的领域里,一切都是有可能的——包括让平面上奔跑着运动的创意!电视、电影、动画……这一切都是动态广告的载体,但这远远不是全部,否则要设计师作什么?所幸运动品牌的广告商们还能看清这一点,他们选择了在二维平面上展示自己的产品与理念,因为他们坚信,在静态与动态的平衡与冲击中,设计才会变得完美,运动才能得以体现自己的张力! Tell me, what is the print ads in your eyes? Is the star put a few POSE flash with a formulaic smile? Or designers stay up all night under the lights to make a gorgeous and extremely empty picture? Or a sentence so-called “Civilians ” slogan highlights of the last century? If this is the print ads in your mind left the impression, then I can be very responsible to tell you that your eyes have been misled! Can only accommodate those dull, boring, boring content? No countless advertising designers are engaged in this industry, precisely because they believe that in the design field, everything is possible - including the plane to run TV, movies, animations ... all this is a dynamic advertising carrier, but this is far from all, or else to the designer for what? Fortunately, the sports brand advertisers can see this, they Chose to showcase their products and ideas on a two-dimensional surface because they are convinced that the design will be perfect and the movement will manifest its own tension in the static and dynamic balance and impact!