认清四个基本前提,增强创新自觉性宣传对象已经发生了变化。当今的观众知识水平更高、视野更加开阔、信息来源更便捷也更广泛、参与和评论社会新闻事件的积极性也更高涨,媒体已难以用传统的宣传方式、方法去统一他们的思想和认识。比如,过去的单向灌输法,对政策的图解式、教条式的照本宣科等方法,应用到现在的宣传对象身 Clear understanding of the four basic premises to enhance the awareness of innovation has been the object of publicity has changed. Today’s audiences have higher levels of knowledge, broader perspectives, more convenient and wider sources of information, and more enthusiasm for participating in and reviewing social news events. It is hard for the media to unify their thinking and understanding with traditional ways of propaganda. For example, the past one-way inculcation law, the policy of the graphical, doctrinal textbooks and other methods, applied to the current target audience