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去年秋天,在 Dell 于 Austin 举办的 DirectConnect会议上,对电子商务的未来充满憧憬的福特汽车公司总裁兼 CEO Jacques Nasser 俨然已成为一位引人注目的.com 企业家.Nasser 告诉每一位与会者福特公司正在重建 IT 引擎,以使其尽快转向以客户为中心的电子商务模式。你可能会认为 Nasser 的这个计划一定得到了福特高层 IT 管理人员的普遍支持.然而事实并非如此。最初,正当 Nasser 准备为他的这一宏伟战略而大干一场时,公司的 IT 部门却不断向其发难。他们认为,尽管福特的 IT 部门规模很大(大约6000人),但仍无能力实现 Nasser 所提出的重建目标。他们的理由是:福特尚不具备转向电子商务经营模式的条件.但是,当福特公司各部门的管理者得知新技术
Last fall, at the Dell DirectConnect conference held in Austin, Jacques Nasser, President and CEO of Ford Motor Company, who was full of embarrassment for the future of e-commerce, has become a compelling .com entrepreneur. Nasser told every attendee Ford is rebuilding its IT engine so that it can quickly turn to a customer-centric e-commerce model. You may think that Nasser’s plan must have received general support from Ford’s top IT managers. However, this is not the case. Initially, just as Nasser was ready to work hard for his grand strategy, the company’s IT department continued to make trouble. They believe that although Ford’s IT department is very large (approximately 6,000 people), it is still unable to achieve the reconstruction goals proposed by Nasser. Their reason is: Ford still does not have the conditions to move to the e-commerce business model. However, when Ford’s managers from various departments learned about the new technology