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也许用不了多长时间,消费者想买一辆一汽-大众车型,就只能到4S店了。因为8月1日起一汽-大众将逐步取缔非授权的二级经销商,在全国范围内对经销商进行重新调整,一汽-大众之所以下大力度整顿二级经销商,原因在于非授权的二级经销商信誉差,管理混乱,服务差,欺诈行为层出不穷,严重影响到了大众品牌的形象,此举也是为维护大众品牌形象。提升品牌价值,提高服务质量,使一汽-大众的服务不再“大众”。
May not take long, consumers want to buy a FAW - Volkswagen models, it can only go to the 4S shop. Because August 1 FAW - Volkswagen will gradually ban non-authorized two dealers in the country to re-adjust the dealer, FAW-Volkswagen reason to make great efforts to reorganize the two distributors, because non-authorized Second-tier dealer reputation is poor, chaotic management, poor service, fraud after another, seriously affecting the public brand image, the move is to maintain the public brand image. Enhance brand value, improve service quality so that FAW-Volkswagen’s service is no longer “public”.