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专业出版是在现在的专业分工的基础上更加专业化,形成自己最鲜明的特色,打造自己最有影响的品牌。专业出版社的出现,体现了出版自身的发展规律,反映了图书市场专业化发展的必然性。但就我国专业出版而言,尚处于起步阶段,专业出版的发展受到各种因素的制约,如:国家的宏观政策、市场定位、发行渠道等。本文旨在与国外专业出版发达国家进行比较中,分析我国专业出版的不足,吸取先进的经验。
Professional publishing is based on the current division of labor more specialized, to form their own most distinctive features, to create their own most influential brand. The emergence of professional publishing houses embodies the development law of publishing itself and reflects the inevitability of specialized development of book market. However, as far as China’s professional publishing is concerned, it is still in its infancy. The development of professional publishing is constrained by various factors, such as the country’s macroeconomic policies, market positioning and distribution channels. The purpose of this paper is to compare with the foreign developed countries, and to analyze the shortcomings of the professional publishing in our country and learn from the advanced experience.