论文部分内容阅读
去年电视台播过一部电视剧《编辑部的故事》,片头是葛优、吕丽萍对着一个矿泉壶若有所思。当时很多人还看不明白.不知道这组镜头原来是给百龙矿泉壶做的广告,没什么其他意义。一年过后,全国上百家电视台开始播电视巨型片集《京都纪事》,这次大家算看明白了,不仅片头加的那四组镜头是广告,而且片中凡出现“JDC空调”、“乐百氏奶”的场景也都是企业“特约录制”。企业“进入”电视屏幕,如从1979年上海电视台播出大陆首则电视广告算起,已有10几个年头。广告、赞助播出、协办、特约播映等等形式,也已不算新鲜。但企业形象直接以有偿
Last year, the television station broadcast a TV series “The Story of the Editorial Department,” the title of which was Ge You and Lv Liping pondering over a mineral jug. At that time, many people still do not understand.I do not know this group of shots was originally made to the Billboard spa jug ads, no other significance. A year later, hundreds of television stations in the country started to broadcast the massive episode of “Kyoto Chronicle” on the television. This time we all understood that not only did the four groups of cameras add ads to the scenes, but “JDC air conditioners” and “ Robust milk ”scenes are also business“ special recording. ” Enterprises “enter” TV screens, counting from the first TV commercial broadcast by the Shanghai TV station in 1979 in mainland China, for more than 10 years. Advertising, sponsored broadcast, co-host, special broadcast, etc., is also not new. However, corporate image directly to pay