文昌西瓜滞销后,瓜农叫苦不迭,政府、媒体、社会公益组织和爱心企业又出手了。他们兜底买走了西瓜,没让农民血本无归。我国实行社会主义市场经济已经20多年,这种依靠市场资源配置就能够解决的微观经济运行问题,这种不应找市长本应找市场的现象一再发生,着实让人费解。笔者认为,西瓜滞销,主要问题出在销售环节。在市场经济中,市场营销是最普遍的经营形式。而在海南此前多次类似事件中,由于市场营销的疲软和失灵,导 Wenchang watermelon slow sales, melon farmers complain, the government, the media, social welfare organizations and love the business shot again. They bought all the watermelon, did not let the peasants lose everything. It has been more than 20 years since China implemented the socialist market economy. This kind of micro-economic operation that can be solved by relying on the allocation of market resources does not make sense for the phenomenon that the mayor should have looked for the market again and again. The author believes that poor watermelon sales, the main problem lies in sales. In a market economy, marketing is the most common form of business. In a number of similar incidents in Hainan earlier, due to weakness and failure of marketing