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影视行业为首的文化产业是经济结构转型和产业结构调整的重要组成部分,但近年来影视并购公司的高估值却也对应着高市场风险。通过对比行业、市场间的数据,得出了高估值现象与行业特征、政策背景及市场现状密切相关。最后从并购谨慎性、创新投资营运策略及人才培养机制等方面提出影视并购公司的市场风险管理对策。
The cultural industry led by the film and television industry is an important part of the economic restructuring and industrial restructuring. However, the high valuation of the film and television M & A companies in recent years corresponds to the high market risk. By comparing the data between industries and markets, it is concluded that the phenomenon of high valuation is closely related to the characteristics of the industry, the policy background and the current market conditions. Finally, we proposed the market risk management measures of the M & A companies from the aspects of the prudence of mergers and acquisitions, the operation strategy of innovative investment and the personnel training mechanism.