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本文旨在对媒体再现奥运会赛事中的问题进行评论与反思,分析认为,奥运会蕴涵丰厚的商业利益和媒体利益投入颇多,从更好的比赛成绩成为奥运会或更广范围的世界体育的核心理念这一转变中获益。
The purpose of this paper is to comment and reflect on the media reproduction of the Olympic Games events. The analysis shows that the Olympic Games have a lot of commercial and media interests. Since the competition results become the core concept of the Olympic Games or the broader world sports Benefit from this shift.