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【Abstract】Since TV culture has been the mainstream，TV，as an important cultural media，have spread its influence widely and rapidly so as to alter people’s ideology and life style.The emergency of TV has brought about convenience and happiness and created popularity，but due to its vulgarity，it has inevitably become one of piece of the mainstream culture and a means of social control.
【Key words】TV； Popular culture； Fashion； Daily Life
Introduction
Nowadays，the influence of TV pervaded into nearly all aspects of people’s life.The connotation of news has changed from events that just happen into events that are happening.Various kinds of arts have been integrated into something like creative ones under the prevalent influence of TV，such as MTV，comic dialogue TV，TV novel，TV opera，which are just like freak fetus made by genetic project filling with high energy.As a result，traditional artists are horrified by such revolution.In politic life，statesman intends to show his political skill and declared crucial decision in TV show.In addition，it is incredible that multi- national operations struggle to develop without propaganda on TV.
1.The Influence on Fashion
An American information investigation company brought forth a ‘research on effect of TV advertisement’，pointing that some delicate and persuasive advertisement on TV，such as discount，largess and so on，can satisfy customer’s need of purchase.This research is initiated by professor Pennsylvanian University and sponsored by tens of famous companies.They set supervisor recorder in eight American major markets to record the brand of commodity that customers purchase.Simultaneously they set TV monitor to take command of audience rating of advertisement.It has been discovered from this observation for six years that it is more effective to promote commodity by advertising on TV prime time than giving largess and discount.TV advertisement is the complex of aesthetic and irrational image that force audience to produce spurious need on commodity by simple sense of sensual reflection and impulse of purchase stimulated by image without considering carefully.
TV enlarges the scope of fashion as well as impels the influence of fashion.What is most important，it also creates fashion by itself，which especially surprises people.In fashion world，at the incipient period of rising of popular color，it completely falls into natural development.Only to find the scope of popularity，characteristic of popular and term of popularity has little to do with production and sale，people experienced the end of tendency.Finally，people who are specialized in fashion shift the style of following fashion to forecasting fashion and leading fashion.Consequently，there is no doubt that TV has becomes their inevitable assistant to propagate.The popular color is depicted by both TV and manufacturer instead of natural choice of consumers.Before distribute the forecast of popular color，the concept of fashion has been set in people’s mind by propagandas and performances of large scale.The world of fashion enforces people to pursue fashion invisibly by transmissive media.The conference of forecast of popular color held twice every year even has direct influence on production and sale of world fashion and textile so that manufacturer of international textile claimed that it is high time that earn money by popular color. 2.The Influence on Public Behavior
TV also has influence on the mode of public behavior even on some private habits.Take the habit of wearing nightgown as example.There is no cultural ground in Chinese traditional culture，yet this habit has taken prevalence trend step by step.However，what causes the fashion trend？ Hardly is recommendation and introduction of culture of nightgown seen in common media and nor is advertised.However we find that the hero or heroine often wears nightgown in TV plays.When the cultivated heroes always fall in bed in nightgown，which provide the standard sample that people should do like that.As a result，audiences lead life following that sample to avoid the solitude which brings out inconsistence with the others.
3.Public’s Attitude toward TV
If TV only plays a role of guide to people’s daily behavior，it can not be attributed to the reason why people oppose TV，on the contrary violence and crime are advocated exaggeratively on TV，which is the reason why TV is condemned.TV is always considered as the scourge of crime.For example，someone compared the scene of the explosion of world trade center with some scenes of American films，only to find the result is extremely same.At first，when this scene is broadcasted on TV，many people took it for an episode of a TV plays.American TV program prefers to the theme of explosion，which set an example for criminous action.
The majority of American public consider violence and eroticism as the primary problem of TV.New York Times has held a survey.They found that half of 1209 respondents can not make clear the advantage of TV something of mass culture，but they are utmost unsatisfied with explosion of the eroticism，violence，and indecent language.A Swedish sociologist pointed in a report that violent behavior is relevant to frequency of watching TV.This female scholar took a ten- year investigation on 200 students’ habit of watching TV，as a result，she reached a conclusion that the children at the age of six who watched TV beyond two hours every day tended to behave aggressively and distract from attention.She claimed that the investigation do prove that TV is supposed to bring on violent behavior，however，just as smoke will increase the rate of cancer，watching TV will naturally increase the rate of children’s eccentric behavior.
Although TV is inflicted by people’s criticism，but the key point of this problem lies in TV is prone to fill up people’ spiritual vanity，create happiness and conceal grim reality by fantastic imagination.TV has become the indispensable part of people’s daily life.Someone counted about from two to twelve percent of people consider themselves to be addicted to TV.They will relax，when watching TV.Yet they always feel vain，depressed and unhappy after watching TV. In the state of California of America，some students in public schools are supposed to held activity of Day of Abstention from TV every year.Hundreds of students take part in TV funeral in public graveyard and swear that abstain from bad habit of watching TV.A color TV set is put in the coffin and ready to bury，while the flowers are spread all over the tomb of the TV that was buried in the coffin last year.A student announces immolation，“I am unwilling to admit the fact，but I will lead a better life，the score of my test will be increased and I will have more time to accompany my family and friends without watching you.”Of course，this dramatic action is directed by adults’ indication.However，it is satirical when this TV news is broadcasted on local TV stations； the students who had taken part in the funeral watched the TV program with enthusiasm in order to find their own brilliant image.TV takes charge of people’s life in that magical way.
Conclusion
Above all，it can be understood that the main reason that TV brought extreme side-effect on people’s daily life is not that TV，but is that people make use of it by mistake.In our country，TV is still defined as positive culture，and it is inconspicuous that TV controls and manipulates individuality.However，as a mass media，TV has been still somehow harmful to daily life.
Reference：
[1]Janda.Kenneth Jeffrey M.Berry.and Jerry Godman.the Challenge qfDemocracy，5th edition.（New York：Houghton Mifflin Company.1997）.
[2]Kessler.Sanford，Toequeville’s Civil Religion：American Christianity and the Prospects for Freedom.（Albany：State University ofNew York Press.1994）.
[3]Kintz.Linda，and Julia Lesage，eds，Media.Culture，and the Religious Right.（Minneapolis：University of Minnesota Press.1998）.
[4]Lienesch，Michael.Redeeming America：Piety and Polities in the New Christian Right.（London：the University of North Carolina Press.1993）.
作者简介：涂艳，女，1982年9月，汉族，重庆万州人，助教，文学硕士，主要研究方向：西方文化。
【Key words】TV； Popular culture； Fashion； Daily Life
Introduction
Nowadays，the influence of TV pervaded into nearly all aspects of people’s life.The connotation of news has changed from events that just happen into events that are happening.Various kinds of arts have been integrated into something like creative ones under the prevalent influence of TV，such as MTV，comic dialogue TV，TV novel，TV opera，which are just like freak fetus made by genetic project filling with high energy.As a result，traditional artists are horrified by such revolution.In politic life，statesman intends to show his political skill and declared crucial decision in TV show.In addition，it is incredible that multi- national operations struggle to develop without propaganda on TV.
1.The Influence on Fashion
An American information investigation company brought forth a ‘research on effect of TV advertisement’，pointing that some delicate and persuasive advertisement on TV，such as discount，largess and so on，can satisfy customer’s need of purchase.This research is initiated by professor Pennsylvanian University and sponsored by tens of famous companies.They set supervisor recorder in eight American major markets to record the brand of commodity that customers purchase.Simultaneously they set TV monitor to take command of audience rating of advertisement.It has been discovered from this observation for six years that it is more effective to promote commodity by advertising on TV prime time than giving largess and discount.TV advertisement is the complex of aesthetic and irrational image that force audience to produce spurious need on commodity by simple sense of sensual reflection and impulse of purchase stimulated by image without considering carefully.
TV enlarges the scope of fashion as well as impels the influence of fashion.What is most important，it also creates fashion by itself，which especially surprises people.In fashion world，at the incipient period of rising of popular color，it completely falls into natural development.Only to find the scope of popularity，characteristic of popular and term of popularity has little to do with production and sale，people experienced the end of tendency.Finally，people who are specialized in fashion shift the style of following fashion to forecasting fashion and leading fashion.Consequently，there is no doubt that TV has becomes their inevitable assistant to propagate.The popular color is depicted by both TV and manufacturer instead of natural choice of consumers.Before distribute the forecast of popular color，the concept of fashion has been set in people’s mind by propagandas and performances of large scale.The world of fashion enforces people to pursue fashion invisibly by transmissive media.The conference of forecast of popular color held twice every year even has direct influence on production and sale of world fashion and textile so that manufacturer of international textile claimed that it is high time that earn money by popular color. 2.The Influence on Public Behavior
TV also has influence on the mode of public behavior even on some private habits.Take the habit of wearing nightgown as example.There is no cultural ground in Chinese traditional culture，yet this habit has taken prevalence trend step by step.However，what causes the fashion trend？ Hardly is recommendation and introduction of culture of nightgown seen in common media and nor is advertised.However we find that the hero or heroine often wears nightgown in TV plays.When the cultivated heroes always fall in bed in nightgown，which provide the standard sample that people should do like that.As a result，audiences lead life following that sample to avoid the solitude which brings out inconsistence with the others.
3.Public’s Attitude toward TV
If TV only plays a role of guide to people’s daily behavior，it can not be attributed to the reason why people oppose TV，on the contrary violence and crime are advocated exaggeratively on TV，which is the reason why TV is condemned.TV is always considered as the scourge of crime.For example，someone compared the scene of the explosion of world trade center with some scenes of American films，only to find the result is extremely same.At first，when this scene is broadcasted on TV，many people took it for an episode of a TV plays.American TV program prefers to the theme of explosion，which set an example for criminous action.
The majority of American public consider violence and eroticism as the primary problem of TV.New York Times has held a survey.They found that half of 1209 respondents can not make clear the advantage of TV something of mass culture，but they are utmost unsatisfied with explosion of the eroticism，violence，and indecent language.A Swedish sociologist pointed in a report that violent behavior is relevant to frequency of watching TV.This female scholar took a ten- year investigation on 200 students’ habit of watching TV，as a result，she reached a conclusion that the children at the age of six who watched TV beyond two hours every day tended to behave aggressively and distract from attention.She claimed that the investigation do prove that TV is supposed to bring on violent behavior，however，just as smoke will increase the rate of cancer，watching TV will naturally increase the rate of children’s eccentric behavior.
Although TV is inflicted by people’s criticism，but the key point of this problem lies in TV is prone to fill up people’ spiritual vanity，create happiness and conceal grim reality by fantastic imagination.TV has become the indispensable part of people’s daily life.Someone counted about from two to twelve percent of people consider themselves to be addicted to TV.They will relax，when watching TV.Yet they always feel vain，depressed and unhappy after watching TV. In the state of California of America，some students in public schools are supposed to held activity of Day of Abstention from TV every year.Hundreds of students take part in TV funeral in public graveyard and swear that abstain from bad habit of watching TV.A color TV set is put in the coffin and ready to bury，while the flowers are spread all over the tomb of the TV that was buried in the coffin last year.A student announces immolation，“I am unwilling to admit the fact，but I will lead a better life，the score of my test will be increased and I will have more time to accompany my family and friends without watching you.”Of course，this dramatic action is directed by adults’ indication.However，it is satirical when this TV news is broadcasted on local TV stations； the students who had taken part in the funeral watched the TV program with enthusiasm in order to find their own brilliant image.TV takes charge of people’s life in that magical way.
Conclusion
Above all，it can be understood that the main reason that TV brought extreme side-effect on people’s daily life is not that TV，but is that people make use of it by mistake.In our country，TV is still defined as positive culture，and it is inconspicuous that TV controls and manipulates individuality.However，as a mass media，TV has been still somehow harmful to daily life.
Reference：
[1]Janda.Kenneth Jeffrey M.Berry.and Jerry Godman.the Challenge qfDemocracy，5th edition.（New York：Houghton Mifflin Company.1997）.
[2]Kessler.Sanford，Toequeville’s Civil Religion：American Christianity and the Prospects for Freedom.（Albany：State University ofNew York Press.1994）.
[3]Kintz.Linda，and Julia Lesage，eds，Media.Culture，and the Religious Right.（Minneapolis：University of Minnesota Press.1998）.
[4]Lienesch，Michael.Redeeming America：Piety and Polities in the New Christian Right.（London：the University of North Carolina Press.1993）.
作者简介：涂艳，女，1982年9月，汉族，重庆万州人，助教，文学硕士，主要研究方向：西方文化。