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我国经济体制改革的发展,扩大了企业的自主权,使企业对生产和经营都有了决策权。在企业必须做出的各种决策中,难度较大的要算价格决策了,因为任何一个价格决策都是多因素综合性的决策。它的正确与否,直接影响着企业利润的多少。所谓定价策略的艺术性,就是以战略性的艺术眼光去处理所掌握的各种数据、资料,并把它们与外部市场上难以预料的以及尚未确定的情况联系起来,及时而准确地作出判断和决策。那么,把握定价策略的艺术性,需要在价格决策中充分考虑哪几方面的因素呢?
The development of China’s economic system reform has expanded the autonomy of enterprises, so that enterprises have decision-making powers for production and operations. In the various decisions that companies must make, it is more difficult to count price decisions, because any price decision is a multi-factor comprehensive decision. Whether it is correct or not will directly affect the amount of corporate profits. The artistic nature of the so-called pricing strategy is to strategically deal with the various data and materials in hand and link them with unpredictable and unconfirmed conditions on the external market to make timely and accurate judgments and decisions. . Then, to grasp the artistry of the pricing strategy, what factors should be fully considered in the price decision?