平面设计活动是以信息传达为目的,通过一定的载体及一定的形式创造和结合各种视觉要素,即图形、文字、色彩三大视觉要素,借此做出用来传达想法或信息的视觉表现。视觉要素的构成运用,是设计者根据各种需要,用相应的视觉要素和表现形式在一定的原则和方法规范下,对各种视觉要素进行的构成方式。 Graphic design activities are to convey information for the purpose, through a certain carrier and a certain form to create and combine a variety of visual elements, namely graphics, text, color three visual elements, to use to convey the visual expression of ideas or information . The composition and application of visual elements, is the designer according to various needs, with the corresponding visual elements and forms of expression under certain principles and methods of regulation, the composition of various visual elements.