论文部分内容阅读
云南名酒战略,是实施云南名牌战略的一个组成部分,是昆明市酒类行业协会在省、市各级政府职能部门领导下、在云南省社会科学院名牌研究室的指导下所实施的云南酒类行业的名牌战略。在现代市场中,驰名商标、品牌价值的概念已经取代了历史上知名商品的概念。争创驰名商标、创名牌是现代市场的方向。名牌即是驰名商标、著名品牌的通俗简称。 1999年,国家商标局又认定了剑南春、古井贡、古越龙山为驰名商标。在98中国最有价值的品牌评定中,“五粮
The Yunnan Wine Strategy is an integral part of implementing the Yunnan Famous Brand Strategy. It is the Yunnan liquor under the guidance of the Kunming Liquor Industry Association under the leadership of provincial and municipal government departments at all levels and under the guidance of the famous brand research institute of Yunnan Academy of Social Sciences. The brand strategy of the industry. In the modern market, the notion of well-known trademarks and brand values has replaced the concept of well-known commodities in history. To create a well-known trademark and create a famous brand is the direction of the modern market. Brand name is a popular abbreviation for well-known trademarks and famous brands. In 1999, the State Trademark Office also identified Jiannanchun, Gujinggong, and Gu Yue Longshan as well-known trademarks. In 98 China’s Most Valuable Brand Assessment, “Wuliang