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在网络游戏“第二人生(Second Life)”的虚拟世界中,人们的生活方式和现实世界中并无两样,他们一样买东西、逛酒吧,一样不喜欢公司推销。在这里,2006年的交易额超过了8400万美元,如果你想在 Second Life 中为自己公司的产品或服务打开销路,你一定要记住:旧的广告策略是行不通的。对于刚刚起步的人来说,千万不要急于求成。Green Grotto Studios 的执行导演 Marc Girolimette说:“营销人员喜欢跟踪最新潮流,其中一些人忘记了 YouTube/MySpace 热潮,而在‘第二人生’
In online games, Second Life’s virtual world, people have the same lifestyle as the real world, they buy things the same way, go shopping bars, and do not like company sales. Here, the volume of transactions in 2006 exceeded 84 million U.S. dollars. If you want to open a market for your company’s products or services in Second Life, you must remember that the old advertising strategy will not work. For those who have just started, do not rush to success. Marc Girolimette, executive director of Green Grotto Studios, said: ”Marketers love to keep up with the latest trends, some of whom have forgotten the YouTube / MySpace craze and in ’Second Life’