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现代营销已经从“量的需求”阶段、“质的需求’阶段转向了”情感需求“阶段。在消费上,随着人类文明进步和富裕,消费层次不断提高、不断变化,消费者在消费时既希望能突出自己的个性,追求品位,又希望能迎合潮流化的趋势。于是,成功的企业家和经营者便在”人的情感“上大做特做文章,有针对性地推出产品或改变销售方法,提供超值服务,使产品散发出来的气氛、情感和趣味与众不同,从而达到促销产品的目的,把营销这一传统经营活动引入了一个全新的情感营销领域。
Modern marketing has shifted away from the stage of ”demand for quantity“ and the stage of ”demand for quality“ to the stage of ”emotional demand.“ In terms of consumption, with the progress and affluence of human civilization, the continuous improvement of consumption level, Consuming consumers not only hope to highlight their own personality, the pursuit of quality, but also hope to meet the tide of the trend.Successful entrepreneurs and managers in the ”human emotions," make a fuss, Targeted to launch the product or change the sales methods, provide value services, the product out of the atmosphere, emotion and taste different, so as to achieve the purpose of promotional products, the marketing of this traditional business activities has introduced a new emotion Marketing area.