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在当前世界经济、文化全球化的背景下,民族性文化特色已然成为世界各国的共同选择,我国生活陶艺现状还比较落后,而带有民族特色的生活陶艺更是屈指可数,伴随着人们社会生活的需要,顺应时代潮流的发展,生活陶艺便走进了人们的生活,人们对生活陶艺用品的选择,不再只是为了耐用,还要满足精神上的需要,内蒙古生活陶瓷就是一种融民族性和地域性于一体的草原文化艺术,以与人们生活息息相关的生活陶瓷为主要载体,使草原文化渗透到人们的生活中,通过对生活用具的艺术创新来提高人们的审美能力,使其更贴近人们的生活,与工业瓷相比,生活陶艺有着不可复制性,即使同样的产品也会呈现出不同的形态,既满足人们的精神需求,也促进人们消费,本文分析了草原文化特色生活陶艺的市场定位以及市场价值问题。
In the current context of world economy and cultural globalization, the national cultural characteristics have become the common choice of all countries in the world. The status quo of pottery and porcelain in China is still relatively backward. However, pottery with national characteristics is one of the few, accompanied by people’s society Living needs, comply with the development of the trend of the times, pottery life will come into people’s lives, people’s choice of pottery supplies life, no longer just for durability, but also to meet the spiritual needs of living ceramics in Inner Mongolia is a melting nation The culture and art of grassland integrated in both sexes and territorialities takes the living ceramics closely related to people’s life as the main carrier to make the grassland culture permeate people’s life and improve people’s aesthetic ability through artistic innovation of living utensils Close to the people’s life, compared with the industrial porcelain, pottery has irreplaceable, even if the same product will show different forms, not only to meet the spiritual needs of people, but also promote people’s consumption, this article analyzes the prairie culture characteristics of life pottery Market positioning and market value issues.