“国美现象”被一些学者称为“商业资本的重新抬头”。商业资本是连接生产厂家和消费者之间的桥梁。过去,这个桥梁的主动方主要是供应商。但是,现在这一过程发生了变化,商业资本作为零售终端的代表在推动市场拓展方面发挥着重要作用。也就是说,它代表着未来市场趋势和需求方向 The “Gome phenomenon” is called by some scholars as “the recapture of commercial capital.” Commercial capital is the bridge connecting manufacturers and consumers. In the past, the main initiative of this bridge was the supplier. But now the process has changed, and commercial capital, as a representative of retail terminals, plays an important role in driving the market. In other words, it represents the future market trends and demand direction