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介绍了我国橡胶机械行业的现状,虽然我国橡胶机械已具有量的优势,但在市场结构、品牌、盈利能力方面还亟需提高。与此同时,随着市场环境的逐步恶化,我国橡胶机械行业发展严重受挫。企业必须进行战略调整,走国际化道路,才能让我国橡胶机械行业顺利发展。实现国际化的途径有:产品研发力度的加大,产品质量的提升,管理模式的提升,市场营销体系的优化,全球服务体系的完善,全球资源的整合,软实力的匹配。
The status quo of China’s rubber machinery industry is introduced. Although China’s rubber machinery has the advantage of quantity, it is still in urgent need of improvement in terms of market structure, brand, and profitability. At the same time, with the gradual deterioration of the market environment, the development of the rubber machinery industry in China has been severely frustrated. Enterprises must make strategic adjustments and take the path of internationalization so that the rubber machinery industry in China can develop smoothly. The ways to achieve internationalization include: increasing product development efforts, improving product quality, improving management models, optimizing marketing systems, improving global service systems, integrating global resources, and matching soft power.