伴随2004年元旦的钟声,安徽人民出版社推出了吴健安等几位教授编写的《市场营销学》(第三版)。该书第一版和第二版13次印刷发行,享誉市场营销学界,曾经两次被评为“全国优秀畅销书”,荣获”全国十佳经济读物提名奖”,云南省社会科学优秀论著一等奖。在20世纪80年代初,市场营销理论重新引进我国后,有关市场营销学的教材正式出版的迄今已不下500种版本。安徽本《市场营销学》(第三版)具有以下特色:1、体系较完整并有所创新。安徽本《市场营销学》等初版及修订版以中国高等院校市场学研究会组织编写的大纲为依据,第三版更参照教育部高教司2000年 With the sound of New Year’s Day in 2004, Anhui People’s Publishing House launched the “Marketing” (Third Edition) written by several professors such as Wu Jian’an. The first and second edition of the book 13 times the print distribution, renowned marketing scholarship, once twice as “the best national bestseller”, won the “Top Ten economic books nomination award”, Yunnan province social science excellent works one Award. In the early 1980s, after marketing theory was reintroduced into China, there have been no fewer than 500 versions of teaching materials on marketing published so far. Anhui The “Marketing” (third edition) has the following characteristics: 1, the system is more complete and innovative. Anhui, “Marketing” and other first edition and revised version of the Chinese institutions of higher learning market research organization prepared by the outline, the third edition more reference to the Ministry of Education Higher Education 2000