复杂多变的零售业态,也在不断挑战着厂商的神经。国零售环境复杂,渠道多元化且处于不断变化的状态,给厂商带来了渠道经营的较大挑战。越往上线城市,现代通路的地位就越高,反言之,在下线城市,占据主要销售通路的则是传统杂货店。从区域的角度来看,在特定地区通常会有区域性的主要零售商,中国零售业在很大程度上仍以区域性发展为基础。中 Complex and volatile retail formats, but also constantly challenge the nerve of manufacturers. China’s retail environment is complex, diversified channels and in a constantly changing state, to manufacturers has brought greater challenges channel management. As more cities go upstairs, the higher the status of modern access roads, the opposite, in the offline cities, occupy the main sales channel is the traditional grocery store. From a regional perspective, there are usually major regional retailers in a given region, and retail in China is still largely based on regional developments. in