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招贴广告设计是以视觉传达设计的形式存在的,是它其中的一种形式,它的作用就是通过视觉语言影响观众,使读者感到愉悦,进而引导观众领受招贴广告作品的意向。在招贴广告设计中,视觉效果起最终决定作用,决定这个招贴广告设计作品的质量。于是具有强烈视觉冲击力的作品才会让受众留下深刻的记忆和印象,视觉传达的形式是表现广告内容的一种重要手段。
Placard advertising design in the form of visual communication design exists, is one of its forms, its role is to influence the audience through the visual language, make the reader feel pleasure, and then guide the audience to receive the intention of placard advertising works. In the billboard advertising design, visual effects play a decisive role in determining the quality of the poster design. So the work with strong visual impact will make the audience leave a deep memory and impression, the form of visual communication is an important means of advertising content.