中央电视台赵化勇台长提出的“绿色收视率”和“绿色收入”两个概念,突出了一个领导媒体的社会责任。这两个概念提出的价值在于:它表明中国媒体必须积极的对社会承担责任,而这种责任是可以通过可测量的指标来实现的。媒体的这个社会责任的目标最终是以社会效益和经济效益的统一来实现的。 The two concepts of “green ratings” and “green income” put forward by CCTV director Zhao Huayong have highlighted the social responsibility of leading a media. The value of these two concepts is that it shows that the Chinese media must take an active part in society and that this responsibility can be achieved through measurable indicators. The goal of this social responsibility of the media is ultimately achieved through the unification of social and economic benefits.