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黑铅笔(Black Pencil)是D&AD奖项中公认最难赢的一枚奖:那些出类拔萃历经千难万险成功拿到黄铅笔(Yellow Pencil)的作品,才有资格在华山之巅做最后的对决,高手中的高手才可能拿到一支黑铅笔——它代表着创意武林的最高成就,也宣告着玩创意已然炉火纯青的你不日即可功成身退了……在2017D&AD奖项评审中,一共有5家公司拿到黑铅笔,让我们一起看看他们的脑回路构造究竟跟普通人有啥不同吧!
Black Pencil is one of the most difficult prizes to win in the D&AD Awards: those who have won the yellow pencil with the greatest difficulty are eligible to make the final match at Huashan Mountain. The master of a master can only get a black pencil - it represents the highest achievement of creative martial arts, and also declares that if you have a creative idea, you will be able to retreat soon.... In the 2017 D&AD Awards review, a total of There are five companies that get black pencils. Let’s take a look at the structure of their brain circuits that are different from ordinary people.