FOC:创意的自由

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  自由创作是所有设计师的梦想,但如何定义“自由”?不考虑商业和成本因素、天马行空地进行创作是一种“自由”,抛开物料、实体、工艺难题,以3D建模和软件渲染,随时将创意成型也是一种“自由”,而能在“自由”之中结合商业诉求(commercial demand)、制造方案(manufacture solution)、艺术形式(art forms)、自由呈现(free expression),才能最大限度地获得“自由”所带来的价值感和成就感,更全面地保护创意的精髓,并赢得品牌和产品口碑及销量,获得合理的利润,实现最终的财务自由(financial freedom)。
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