随着经济全球化、大众消费时代的来临,符号消费已无孔不入地渗透到人们的日常生活。符号消费伦理作为一个新兴的研究课题,在社会经济发展过程中逐渐凸显出来。本文从符号消费的伦理意蕴、伦理原则与实现路径三个方面,具体分析了符号消费的伦理构建及其实现。在此基础上,提出了以自主、理性、适度为核心的新符号消费观。 With the advent of economic globalization and the mass consumption era, symbolic consumption has percolated into people’s daily life. As an emerging research topic, symbolic consumption ethics gradually emerges in the course of social and economic development. This article analyzes the ethical construction and its realization of symbolic consumption from three aspects: the ethical connotation of symbolic consumption, ethical principles and the path of its realization. On this basis, a new concept of consumption of symbols, which is centered on autonomy, rationality and moderation, is put forward.