互联网的多维度普及使健康产品传统的营销模式难以为继,新一代消费者在关注产品的功能、效用、性价比等基本要素之外,更着重:产品对比、产品购买、产品性能、使用体验等过程。故此,有效地使用体验营销手段可以满足消费者个性化的体验互动型需求,提升消费者的主观感受,从而达到完成销售目标的效果。 The popularity of multi-dimensional Internet makes the traditional marketing model of health products unsustainable. A new generation of consumers pay more attention to the following aspects: product comparison, product purchase, product performance, usage experience, etc. process. Therefore, the effective use of experiential marketing tools to meet the individual needs of consumers experience the interactive experience, enhance the subjective feelings of consumers, so as to achieve the effect of sales targets.